a unit of work for enterprise/low ability students around advertising - can be used to award an AQA unit award - paper work included. it looks at comparing adverts and then designing your own advertising campaign - all resources needed are included within the powerpoints including a peer assessment feedback sheet for the teams to evaluate each others ads with

A lesson looking at the history of smoking ads - starts with the smoking pitch from mad men - then looks at the history of smoking ads - getting pupils to think about whether they should be regulated before making comparisons with e cig ads

A simple lesson for advertising/enterprise modules looking at adverts including a 1960's dove ad and some print ads - you will need to add a couple of these yourself - i used a lush and a fanta ad pupils then compare the 4 ads using the table provided and choose 2 to compare, comparison sheet included for low ability pupils Then pupils feedback their comparisons

a simple worksheet to go with the simpsons episode in marge we trust